Podcast - one of the greatest tools for your marketing. Regardless of your business or your position in your organization, in 2020 podcasts should be a solid part of your marketing campaign.
Even if you’re not doing it for your business, you can do it for a hobby or expertise you have in a field that you want to share with whoever might be interested out there (and believe me, they are). Here are some examples of some real niche and successful podcasts: there’s one about stationery products and another on how to breed chameleons.
Also, it builds up your brand, your expertise, authority and trust (or EAT, something that Google emphasizes a lot these days - and it’s ok to do so).
Podcasts are not just for small to medium size business or for Entrepreneurs and aspiring people. Big corporate businesses or Universities across the globe successfully incorporated podcasts sponsorships and creation into their strategy.
There’s a market for everything and the more you focus on a specific channel and develop expertise in an area that is a niche, the most likely you will become an authority in that field. Starting a podcast on that subject goes hand in hand with starting a blog. Usually, bloggers who developed a community around their topic started podcasting (or vice versa in some rare cases).
Now, let’s be honest, developing a community around a blog takes time. There’s really no shortcuts around it. You’ll need to create content, customize images, promoting them, creating a lead magnet incentive for your community to sign-up on your list/newsletter, like a free e-book and so much more.
This is still a successful pathway, although it was more successful 10 to 15 years ago.
These are all very important steps that you need to implement in order to succeed. In the meantime, you can start a podcast. There are several reasons why podcasts are so popular nowadays.
I’ll run a few points on why starting your own podcast write now might be a great idea:
These are just some basics bullet points why I recommend starting a podcast for your business. Even if you think you’re not ready, you could start by listening to others and do what they do. Steal the template; do what they do. It’s much easier than you might think.
Seriously? There’s no budget to it. Except, of course, time, which is the most valuable resource. For the basic editing, you can use a software tool like GarageBand (for Mac users) our Audacity for Windows to do it.
Since I have a music production background, I use Studio One from Presonus, the free version. It offers most of the features that I need to record and edit a podcast, but it might be overwhelming for someone who is not familiar with music production software.
It’s really easy. Remember, you don’t need to do much editing (at first).
You can outsource this work for a couple of bucks on a website like Fiverr.com and pay someone anywhere from 10$ to 50$ per episode. Now, you need your negotiation skills.
From there, you can also hire someone to read your intro and outro (if that’s the case for your podcast). I personally don’t like the podcasts where the hosts talk about themselves to the third person.
There are also podcasts communities out there that provide free advice and feedback on any technical or administrative question you might have. I am a member of this one and I recommend you join it if you’re planning to do editing by yourself.
As for audio, if you want to add an intro and outro, you can use some royalty-free music. I will let you do the research on that, but know, YouTube has a decent library that you can use… for free.